When you are creating your Performance Max ads, keep in mind that Google will select from your assets to create the best ad for each user on the fly, so your assets should all be able to work together to form a cohesive message. Here is a quick reference of the asset types and specifications for each.
Google Ads Performance Max is a relatively new campaign type that uses machine learning models to generate conversions. It provides a “unified buying service” to all Google Ads inventory, meaning that your ads show across all Google properties. With little time investment, one campaign can have your ads created and running across YouTube, Display, Search, Discover, Gmail, and Maps!
In October 2022, we hosted an educational event on “Google Update: What’s Now and Next 2022”. I learned that 40-50% of Google revenue was coming through Performance Max. At this time, our clients had been testing out the new campaign type, and hearing this stat drove home that other advertisers are swiftly adopting Performance Max as well.
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