Article Archive by April Nelson


September 18 2023

An Open Letter to Google Ads Advertisers

by April Nelson

September 18, 2023

An Open letter to Google Ads Advertiser

To me, the most important thing when a Google search takes place is to figure out what the user’s “why” is, the intent behind their query. With decades of experience on the front line of search, a trend I have seen consistently is that digital advertisers want nothing to do with irrelevant impressions of their ads and the wasted dollars that can come along with it.

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May 2 2023

Performance Max Asset Specifications Quick Reference Guide

by April Nelson

When you are creating your Performance Max ads, keep in mind that Google will select from your assets to create the best ad for each user on the fly, so your assets should all be able to work together to form a cohesive message. Here is a quick reference of the asset types and specifications for each.

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April 18 2023

Getting Started with Performance Max Campaigns is Quick and Easy

by April Nelson

Google Ads Performance Max is a relatively new campaign type that uses machine learning models to generate conversions. It provides a “unified buying service” to all Google Ads inventory, meaning that your ads show across all Google properties. With little time investment, one campaign can have your ads created and running across YouTube, Display, Search, Discover, Gmail, and Maps!

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