Did you know that Alexa is related to an SEO tool by the same name? Helping people find what they need from a massive amount of information is nothing new for Alexa. Many years before answering your questions through Echo, Alexa Internet company has been suggesting content and ranking websites. That’s right, Amazon’s assistant that wakes you up every morning, tells you the temperature, or streams your favorite podcast is related to an SEO tool. Alexa Internet was founded as an independent company in 1996 and acquired by Amazon in 1999, and is a wholly owned subsidiary.
Callout Extensions and Structured Snippet Extensions are ideal for helping to keep your Paid Search ads fresh. They allow you to quickly and easily extend your ads with general information that’s relevant to your entire business. These extensions provide users with additional information and more reasons to click your ads. This can lead to increases in CTR and more qualified visitors coming to your website.
Google Analytics’ Benchmarking Reports allow brands to compare specific aspects of their website data with aggregated industry statistics from other companies who share their data. April Nelson, one of the senior members of our Client Services team, explains the benefits and how to enable this game changing report.
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