Blog posts can be a great way to drive organic traffic to your website and you may even find some posts among your website’s most highly visited pages. Over time however, blog posts tend to receive fewer impressions, generating fewer website visits. Consider updating older blog posts as part of your content optimization strategy. Updating blog posts for optimization can be more nuanced than “regular” web pages. “Optimization” or “updates” can refer to all elements of a post, including meta data, on-page copy, and related assets (images, video, etc.). Ultimately, it depends on the keyword, user intent tied to the keyword, and the content.
Did you know that Alexa is related to an SEO tool by the same name? Helping people find what they need from a massive amount of information is nothing new for Alexa. Many years before answering your questions through Echo, Alexa Internet company has been suggesting content and ranking websites. That’s right, Amazon’s assistant that wakes you up every morning, tells you the temperature, or streams your favorite podcast is related to an SEO tool. Alexa Internet was founded as an independent company in 1996 and acquired by Amazon in 1999, and is a wholly owned subsidiary.
Callout Extensions and Structured Snippet Extensions are ideal for helping to keep your Paid Search ads fresh. They allow you to quickly and easily extend your ads with general information that’s relevant to your entire business. These extensions provide users with additional information and more reasons to click your ads. This can lead to increases in CTR and more qualified visitors coming to your website.