Article Archive by April Nelson


September 20 2021

Six Long-Running Social Channels That Are Dead in 2021

by April Nelson

At one point, these were all popular social networking sites with devoted users. See who is on the list and who had the most longevity.

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September 1 2021

Responsive Display Ads are Here to Stay

by April Nelson

According to Google’s latest data, Google Display Ads reach over 90% of internet users and appear on over three million websites, over 650,000 apps, and across Google properties such as Gmail and YouTube. Considering the number of different devices people use to access the internet and view content, it can be tricky and time-consuming for marketers and graphic designers to produce creative that keeps up. Responsive Display Ads are Google’s answer to this pain point.

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February 5 2021

Knowing When to Optimize Your Historical Blog Posts

by April Nelson

Blog posts can be a great way to drive organic traffic to your website and you may even find some posts among your website’s most highly visited pages. Over time however, blog posts tend to receive fewer impressions, generating fewer website visits. Consider updating older blog posts as part of your content optimization strategy. Updating blog posts for optimization can be more nuanced than “regular” web pages. “Optimization” or “updates” can refer to all elements of a post, including meta data, on-page copy, and related assets (images, video, etc.). Ultimately, it depends on the keyword, user intent tied to the keyword, and the content.

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