Article Archive by April Nelson


April 3 2019

Why You Should Enable Benchmarking in Google Analytics

by April Nelson

Google Analytics’ Benchmarking Reports allow brands to compare specific aspects of their website data with aggregated industry statistics from other companies who share their data. April Nelson, one of the senior members of our Client Services team, explains the benefits and how to enable this game changing report.

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November 12 2014

Affiliate Marketing Best Practices: Putting Your Online Sales Force to Work

by April Nelson

In a recent post, we discussed affiliate marketing basics, including who should use affiliate marketing and why. But the key to affiliate marketing success isn’t participation, it’s optimization. In this post, we’ll look at the best practices for launching and running a successful affiliate marketing program.

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November 5 2014

Affiliate Marketing 101: Using Affiliate Marketing to Build an Online Sales Force

by April Nelson

Internet marketers “in the know” have a secret weapon. Rather, they have many secret weapons – the affiliate marketers who advertise on their behalf in exchange for commissions.

Many big, well-known brands have been using affiliate marketing for years to supplement and complement their other digital initiatives, such as display advertising, social advertising, and content marketing.

If you’re unfamiliar with affiliate marketing, or want to know how it can play in the sandbox with your other digital marketing initiatives, read on; if you want to learn how to optimize your affiliate marketing program, check back soon for a follow-up post on that very subject.
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