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Article Archive by April Nelson


June 23 2020

Use These Ad Extensions to Help Keep Your Google Ads Relevant

by April Nelson

Callout Extensions and Structured Snippet Extensions are ideal for helping to keep your Paid Search ads fresh. They allow you to quickly and easily extend your ads with general information that’s relevant to your entire business. These extensions provide users with additional information and more reasons to click your ads. This can lead to increases in CTR and more qualified visitors coming to your website.

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April 3 2019

Why You Should Enable Benchmarking in Google Analytics

by April Nelson

Google Analytics’ Benchmarking Reports allow brands to compare specific aspects of their website data with aggregated industry statistics from other companies who share their data. April Nelson, one of the senior members of our Client Services team, explains the benefits and how to enable this game changing report.

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November 12 2014

Affiliate Marketing Best Practices: Putting Your Online Sales Force to Work

by April Nelson

In a recent post, we discussed affiliate marketing basics, including who should use affiliate marketing and why. But the key to affiliate marketing success isn’t participation, it’s optimization. In this post, we’ll look at the best practices for launching and running a successful affiliate marketing program.

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