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Article Archive by Angela Glanzman


October 4 2016

5 Marketing Strategies that Niche Businesses Should Be Using

by Angela Glanzman

If you are a marketer or business owner of a highly specialized industry, defining and implementing a targeted and strategic marketing plan is critical. Without the luxury of mass appeal, your niche marketing efforts must attract and engage your unique audience, abandoning the one-size-fits-all models that wastes money and yields minimal return.

Fortunately, the evolution of the digital marketing landscape has generated new and increasingly sophisticated marketing tactics, equipping specialized businesses with the ability to promote their company effectively.

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