Article Archive by Anne Garcia


April 16 2013

Bing Officially Announces Product Ads Coming in Q3 2013

by Anne Garcia

Last month we spotted Product ads on Bing.com and the advertising platform has officially announced this week that they are planning to add a new search format for ads in the United States called Product Ads. Bing says that Product Ads will allow retail advertisers to include product details such as image, price, description and merchant information within the ad. In addition, these ad formats will be pulled from inventory from an advertiser’s real-time product catalog that will create the new rich ad format which is intended to deliver key product information to a user before making a decision of which link to click.

Bing is suggesting that advertisers prepare for the release of Product ads early this summer with a code ready date of June 1st so that advertisers are able to support their customers and Product Ads as soon as it is available.

Bing Product Ads are similar to Google AdWords Product Listing Ads, which was introduced to advertisers approximately one year ago.

Below is a screen shot Bing provided of what Product Ads will look like on a Bing.com search engine results page (SERP).

April 15 2013

Google Announces Enhanced Campaigns Migration Date

by Anne Garcia

Earlier this year, Google AdWords introduced Enhanced Campaigns to its advertisers in an effort to consolidate and increase efficiency of pay-per-click (PPC) campaigns in order to reach customers  more effectively based on a their device, location or time of day they are searching for products or services. This week Google announced an automatic migration date for any campaigns not already upgraded to Enhanced Campaigns by July 22, 2013.

What does this mean for Google AdWords advertisers? If campaigns within your AdWords account are not manually migrated to Enhanced Campaigns, they will be automatically migrated. This means that if you have specific settings for either tablet or mobile devices, your campaigns may be affected and your ads may show on a device you previously chose to opt out of. In addition, other settings like geo-targeting and ad scheduling may not be ported over, so advertisers should manually upgrade their campaigns before this information is lost.

Some features of Enhanced Campaigns include upgraded Sitelinks where advertisers can add these extensions at the ad group level and can select what time of the day they are shown as well as automatically adjusting cost-per-click (CPC) bids.

April 5 2013

Use Search Funnels to Optimize AdWords Campaigns

by Anne Garcia

Last month Google AdWords introduced Search Funnels columns within their advertising platform by allowing advertising the ability to add such metrics within the AdWords interface. Search Funnels show how searchers conduct queries for products or services before a conversion takes place and allows advertisers to make educated decisions on how to formulate keyword pay-per-click (PPC) campaigns.

Previously advertisers would have to access Search Funnels via Google Analytics to view this information. Google has simplified the optimization process for advertisers by adding Search Funnels columns within the AdWords interface.

To add Search Funnels metrics, select Customize Columns and choose Search Funnels metrics. These metrics are available within the Campaigns, Ad groups, Ads and Keywords tabs. Please note that advertisers must have conversion tracking in place in order to see Search Funnels metrics.

Use these metrics to find out what keywords are best at assisting conversions or are being viewed immediately before a conversion takes place on your website. You can use this information to insure that you are not eliminating keywords that are assisting conversions, and instead choose to decrease your bids on these terms to avoid high costs.

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