Article Archive by Anthony Gallegos


May 16 2022

The Anatomy of Successful Landing Pages

by Anthony Gallegos

A landing page can be any page that someone lands on after clicking on an online marketing call-to-action. Landing pages are stand-alone pages from your website and are designed to market one specific item heavily and drive up the sales for it. You can have a landing page to generate more leads by offering a free e-book, encourage a purchase by offering a coupon, or nurture a relationship by encouraging signups for a digital or live event.

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December 21 2021

NFT Art: What Is It, How It Works, and What It Means for Your Business

by Anthony Gallegos

In less than a year, non-fungible tokens (NFTs) have gone from WTH to the BFF for businesses. Their sudden rise into the mainstream might have you wondering what all the fuss is about.

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October 25 2021

QR Codes Have (Re)Entered the Room

by Anthony Gallegos

Do you remember QR codes? If you never fumbled around with your phone and tried to open a third-party QR scanner app to get the perfect, in-focus scan only for the app to then freeze or shut down, I’ll provide a brief overview.

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