A landing page can be any page that someone lands on after clicking on an online marketing call-to-action. Landing pages are stand-alone pages from your website and are designed to market one specific item heavily and drive up the sales for it. You can have a landing page to generate more leads by offering a free e-book, encourage a purchase by offering a coupon, or nurture a relationship by encouraging signups for a digital or live event.
In less than a year, non-fungible tokens (NFTs) have gone from WTH to the BFF for businesses. Their sudden rise into the mainstream might have you wondering what all the fuss is about.