Article Archive by Ashley Scharber


August 31 2022

What is a Google Core Algorithm Update?

by Ashley Scharber

Google’s mission is “to organize the world’s information and make it universally accessible and useful.” That’s a pretty big job, which is why Google is constantly making tweaks and adjustments to improve its search results (and the way it evaluates and ranks content).

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August 25 2022

Google Launches Helpful Content Algorithm Update

by Ashley Scharber

On August 18, Google announced it was rolling out a new algorithm update called the “helpful content update” that introduces a new sitewide ranking signal that targets low quality, unhelpful content that’s written for “search engines-first.” Google noted that this is part of a broader effort to make sure searchers see more original, helpful content that is written for people, not search engines.

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October 5 2021

Is Google Rewriting Your Title Tags?

by Ashley Scharber

Over the last several months there’s been a lot of talk in the SEO community about Google showing different title tags in the search engine results page than what website owners provide as their HTML title element.

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