Article Archive by Ashley Scharber


January 12 2023

Should You Use AI to Generate Content for SEO?

by Ashley Scharber

The future is here. What once seemed like something only possible in Sci-Fi movies, artificial intelligence has gone mainstream. AI is now commonly used in a wide variety of applications and is part of everyday life.

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December 19 2022

Google Introduces Continuous Scroll for Desktop Searches

by Ashley Scharber

On December 5, 2022, Google introduced continuous scroll for desktop searches. Now, instead of having designated pages that users view one at a time, they see a continuous stream of results as they scroll. The announcement comes about 1 year after introducing continuous scroll for mobile searches.

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August 31 2022

What is a Google Core Algorithm Update?

by Ashley Scharber

Google’s mission is “to organize the world’s information and make it universally accessible and useful.” That’s a pretty big job, which is why Google is constantly making tweaks and adjustments to improve its search results (and the way it evaluates and ranks content).

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