On August 18, Google pronounced it was unveiling a new algorithm update referred to as the “helpful content update”. This is a new sitewide ranking signal that aims to zero-in on poor quality, unhelpful content that’s created for “search engines-first.” Google mentioned that this is part of a larger push to ensure that searchers experience more original, helpful content that is written for people, not search engines.
Over the last several months there’s been a lot of talk in the SEO community about Google showing different title tags in the search engine results page than what website owners provide as their HTML title element.
As local and state governments start to scale back stay-at-home orders and give the go-ahead for businesses to start reopening, a critical question businesses must prepare to answer is: How do we build trust so consumers feel safe resuming normal activities?