Article Archive by Ashley Scharber


August 25 2022

Google Launches Helpful Content Algorithm Update

by Ashley Scharber

On August 18, Google pronounced it was unveiling a new algorithm update referred to as the “helpful content update”. This is a new sitewide ranking signal that aims to zero-in on poor quality, unhelpful content that’s created for “search engines-first.” Google mentioned that this is part of a larger push to ensure that searchers experience more original, helpful content that is written for people, not search engines.

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October 5 2021

Is Google Rewriting Your Title Tags?

by Ashley Scharber

Over the last several months there’s been a lot of talk in the SEO community about Google showing different title tags in the search engine results page than what website owners provide as their HTML title element.

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May 15 2020

4 Tips for Rebuilding Trust Post-COVID-19

by Ashley Scharber

As local and state governments start to scale back stay-at-home orders and give the go-ahead for businesses to start reopening, a critical question businesses must prepare to answer is: How do we build trust so consumers feel safe resuming normal activities?

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