The popular app “TikTok” is a video-sharing social media platform that grew to fame during the Covid-19 pandemic. With more people spending time on social media, the app gained a tremendous following, especially among millennials. TikTok has created a huge fanbase for its quick videos and creative outlet. In Q1 2020, they had 315 million installs which set the record for the most out of any social media platforms in a single quarter.