Article Archive by Bea Halstead

May 25 2012

Google Plus App User Interface Update

by Bea Halstead

As Google Plus continues to gain popularity as a social network they have been investing a substantial amount of time into the user interface.  In a recent article about Google Plus, we reviewed the design changes for the desktop version of the social network.  This week, the Google Plus mobile app got a visual refresh and more desktop features are now available.   Here is a list of the improvements to expect when you update the app, and a visual comparison of the old user interface to the new.

  • Visual refresh of the stream and improved navigation (see comparison chart)
  • Initiate a Hangout from the main menu (Android only)
  • Support for Hash tags in the stream
  • Improved Third Party Sharing
  • Support for ringing hangout notification (Android only)
  • Support for post editing
  • Messenger suggestions for people you may know
  • Download photos from posts or Messenger conversations

A visual comparison of the changes to the Google Plus iphone App user interface boasts a very sleek new navigation-landing page.  The Google Plus stream highlights the posters’ profile image, making the author more recognizable while scrolling the feed.  It is also easier to access the user’s profile information or company page information, with a single click on the profile header on the post.  The new post view minimizes the text and link content in posts and highlights dynamic content like images and videos.  Currently there are only a small percentage of user’s who interact in Google Plus via the Mobbile App, but perhaps this cleaner, more dynamic, enhanced view will attract and encourage more participation.

What are your thoughts about the new user experience?  What other features from the desktop version of Google Plus would you like to see added to the Mobile App?

May 18 2012

Social Media Marketing for Business – Infographic

by Bea Halstead

In this Infographic we ask the question “What measures up for a recipe for success?”.  In response, we have visually highlighted some social statistics from a recent blog post by the, that provides insight into the more popular marketing tools being used and the social response to them:

  • The most popular social networking tool for marketing is Facebook – being used by 92%(of businesses), followed by Twitter (84%), LinkedIn (71%) and blogs (68%).
  • 23% of Fortune 500 companies have a public-facing corporate blog.
  • 58% of Fortune 500 companies have an active corporate Facebook account, 62% have an active corporate Twitter account.
  • 43% of marketers have noticed an improvement in sales due to social campaigns.
  • 47% of customers are somewhat likely to purchase from a brand that they follow or like.

May 16 2012

New Facebook Offers for Businesses

by Bea Halstead

Facebook just released new posting functionality for offers that will help businesses post deals to their Timeline for fans to redeem.   Currently the functionality being released is to a limited number of Facebook Business Pages, but will eventually be available to select types of businesses.  We have seen this option become available for clients with Local Business Pages and it is currently free to use.  Facebook has created a help section to guide administrators and fans through the offer process, and tips for creating successful offers.   Here is a preview of how to set up a Facebook Offer, and the types of options available.

To create a new Facebook Offer, Page Administrators will simply select the offer option (if available) from the post dropdown box:

Each offer contains fields for a Headline, Thumbnail Image, Number of claims, Expiration date,  and Terms and Conditions:

  • Headline text: 90 characters
  • Terms and conditions text: 900 characters
  • Offer image size: 90 x 90 pixels, non-square images will be cropped to a square

You can also select who the target audience is for the Offer:

Once published, fans will then be able to see your Facebook Offer in their newsfeed and on the company’s Timeline.  By selecting “Get Offer” a prompt will appear letting them know the offer has been sent to the email address associated with their Facebook account.

Facebook recommends tracking offers with an internal sales/redemption code, purchasing a sponsored story to promote it, making sure the staff is educated and aware of the offer details, and creating deals that have a high perceived value to encourage sharing activity.

If you have questions about Facebook Offers, or are interested in a Social Media Marketing Strategy, please call us at 800.787.0497, or email us.

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