Article Archive by Caitlin Gioia


November 6 2019

Google Ads Rolls Out Lead Form Extension

by Caitlin Gioia

Google confirmed it will be rolling out lead form ad extensions in coming weeks. A feature that was recently spotted in Beta, Google lead form extensions will show beneath your search ad on mobile and tablet devices and allow a user to provider their contact info directly through your ad on the search engine results page. This negates the need for a user to visit your site to convert.

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September 9 2019

Google Ads Removing Accelerated Ad Delivery

by Caitlin Gioia

Google Ads announced a change to ad delivery options that will roll out mid-September. The accelerated delivery option will be eliminated, and standard delivery will be the only option for Search and Shopping campaigns. However, the accelerated option will still be available for Display and Video campaigns.

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June 19 2019

Campaign-Level Conversion Actions Now Live for Google Search & Display Campaigns

by Caitlin Gioia

What does this mean? Up until now, conversion action settings applied account wide.

Yes, you had the availability to segment by conversion type at the campaign level, but all counted conversions were totaled up in the “Conversions” column. You were not able to choose which conversion actions to optimize against at the campaign level.

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