Article Archive by Caitlin Gioia


January 3 2020

Google Releases New “Explain” Feature

by Caitlin Gioia

What is changing: Google Ads will now provide explanations for why specific changes in performance likely occurred. Advertisers can request explanations by clicking on the new “See Explanations” button. Significant changes will be emphasized in blue, as shown in the example below.

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November 6 2019

Google Ads Rolls Out Lead Form Extension

by Caitlin Gioia

Google confirmed it will be rolling out lead form ad extensions in coming weeks. A feature that was recently spotted in Beta, Google lead form extensions will show beneath your search ad on mobile and tablet devices and allow a user to provider their contact info directly through your ad on the search engine results page. This negates the need for a user to visit your site to convert.

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September 9 2019

Google Ads Removing Accelerated Ad Delivery

by Caitlin Gioia

Google Ads announced a change to ad delivery options that will roll out mid-September. The accelerated delivery option will be eliminated, and standard delivery will be the only option for Search and Shopping campaigns. However, the accelerated option will still be available for Display and Video campaigns.

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