Search engine optimization is an ongoing practice that every ecommerce brand should engage in, but it is important to remember the user will always be king. Without anyone searching, you have no chance of showing up. In addition to that, when users change their search behavior, it can change your SEO strategy.
Previously our team has discussed how Google and Facebook are increasing their verification for advertisers as the growing need to protect the ad experience for marketers and searches surfaced. Microsoft has now joined the party, releasing a statement that they plan to implement a new advertiser verification feature.
As part of your SEO strategy, a great plan for link building should be implemented. Link Building allows other relevant sites to link back to your site, or specific pages, highlighting products, services, and news. Search engines can calculate the number of links connected back to your site, as well as how authoritative those sites that are linking to yours are. The more traffic and credibility the sites have, the better chance you have to rank higher and successfully use link building to gain organic visibility.
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