Digital marketing agencies and teams are constantly analyzing how to get a higher return on investment from their efforts. Luckily, Conversion Rate Optimization (also called A/B testing or “CRO”) is an old but extremely valuable experiment to test and with new tools, has become painless to set-up on your website. Yet, I still hear about brands changing elements on their website by guessing, instead of setting up a Conversion Rate Optimization experiment. I have no doubt your Marketing team has a good hunch about what the change will do, by why leave it to chance when you can support a change with data? This blog will break down what Conversion Rate Optimization is, what benefits it brings you, and conclude with website elements that create good CRO tests.
Google continues to update its search results to provide the user with the most efficient experience. It is no secret that that even in the age of video, audio files (better known as podcasts) have thrived. Their easily digestible format allows users to learn on the go – making podcasts a better alternative over reading or watching videos for some people.
Voice technology has become a part of our daily lives and will continue to integrate further into our routines with the goal to help us be efficient, find relevant information and control settings in our homes or business. Google Home and Amazon Echo are the most popular voice technology smart speakers among consumers. In this blog, I am going to show you recent sales data and discuss Google ‘actions’ that your brand could be leveraging.