Instagram announced last week they are rolling out “Stories” in what seems to be an effort to keep up with SnapChat in the social landscape. Instagram Stories will now let you share highlights of your day with your followers. Like SnapChat, you can record a video or take a picture equipped with filters and a text overlay if you wish to customize your post. Your Instagram Stories will be available for your audience to see for 24 hours and then they will disappear permanently. When you log-in to Instagram you will notice your followers Stories at the top of your newsfeed, prominently displayed by their default profile picture.
There is an increasing demand to reach local customers for businesses who are advertising with Google. Many business owners and marketing professionals know that their target audience is likely right in their backyard, thus creating high demand for hyper-local ad campaigns. One tool that customers use to find local businesses is Google Maps. Google Maps has proven to be an easy-to-use, user-friendly platform by matching up local businesses with a user’s search query – and now you can add another dimension to targeting by enabling Local Search Ads within Google Maps.
Digital marketers who advertise on Facebook are familiar with these platforms being very particular on the amount of text that are in advertisements. To ensure a great user experience, Facebook instituted a rule that said only 20% of your ad can be text-based. Any ads that has a text overlay greater than 20% would be disapproved by the network for advertising. This created a challenge for marketers and design teams – constantly asking the question internally, “Is the text on this image greater than 20%,” or “How do I create the best call to action ensuring my text doesn’t exceed 20% of the image?”