Article Archive by Chuck Forbes


February 2 2024

Best Practices for Creating Podcast Content

by Chuck Forbes

Podcasts are not new to the content scene, but it’s understandable that brands may take more time to decide whether a podcast is the correct type of content to focus on. Most podcasts are also made into video clips, but at the very least, podcasts are saved in an audio format. For this reason, it may take brands longer to start a podcast because selecting a host(s) and creating the flow for your podcast may need several iterations before promoting aggressively. Podcasts are a great way to get your brand message out to an audience, show up in organic search and in streaming platforms, and collaborate with industry partners.

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January 26 2024

Optimizing Your Social Channels for Search Results

by Chuck Forbes

When we think about organic rankings, search engine optimization comes to mind. But there is another opportunity for organic search results from your social media channels. These rankings could prove just as valuable if you look at the user journey. A user clicking to your social media channel from organic rankings is making a pitstop on the way to your website. Instead of a direct line of traffic to your website from search, you can now gain a follower, post engagement, and still provide the user your website link.

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Posted in: Social Media

January 22 2024

SEO Priorities & Tips for AI in Organic Search

by Chuck Forbes

It is likely that your list of SEO priorities have grown, especially over the past 24 months as search engines have introduced new ranking factors along with the increasing use of artificial intelligence. Here is a quick graphic of SEO priorities that your marketing team needs to address to be competitive in 2024:

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