I recently attended a conference and helped lead a marketing discussion around SEO and content tips. While most of the discussion was a presentation, we encouraged the group to ask questions on the spot so we could pause and discuss outcomes versus holding ideas to the end and risking someone forgetting the full purpose of their question.
The most tempting thing to do when your Search Ads launch is of course, go to Google and search terms that would trigger your ad to show up. It’s a simple check and balances right? My marketing agency told me my ads are live, let me search some of the keywords we agreed upon and ensure I have a presence to the audience I am trying to reach. While it seems innocent, I strongly advise against this.
If you are running paid advertising campaigns to boost leads or generate sales, then Conversion Rate is probably a metric you look into frequently. Conversion Rate is telling you how many people saw and clicked your ad against how many people converted. If 10 users clicked my ad, but 5 bought something from my website – my Conversion Rate is 50%. This is a great way to measure campaign efficiency, especially if you are trying to stay within a tight budget and keep your Cost per Conversion low.