The fifty-five and older demographic is often advertised to the least or neglected all together when finalizing both paid and organic digital strategy. If this demographic truly serves your business no purpose, then naturally allocating a large number of resources doesn’t make sense. However, if they can be a part of your business model and help your sales grow, but you haven’t explored the potential of this demographic – here are further insights on why it may be worth doing.
Large advertisers can have hundreds of different ads running at one time, utilizing many forms of ad units. Creatives for these ads can also vary – images, videos, different sizes, text included or not included, different video lengths, and more. Keeping all these assets together can be challenging, then uploading them for each effort can take a while; not to mention if you have to swap out creative, you could be going back into campaigns and duplicating them.
Facebook and LinkedIn have gotten users acclimated with post reactions. No longer does the simple “like” stand up to the post options users now have to express their feelings. We have all seen them and probably began to use them at some point. Here are some current post reaction options for users on Facebook and LinkedIn: