If you opened Instagram recently you may have noticed a change in the way you are able to view your stories. Stories from accounts you follow will now play on a 15 second loop instead of expiring and automatically moving on to the next. To continue to the next story post, you tap the right side of your screen just like before – but now it is when you are ready. The bar at the top of your screen that measures how far along the story is until completed is now removed. I didn’t think the change was that impactful until I began using the app longer.
You did not read the headline wrong. Walmart, the well-known retail chain, unveiled plans that will allow advertisers to use its first-party data for campaigns on a new platform called Walmart DSP. Walmart has built its platform using tech from the software company The Trade Desk, matching their shoppers information and details to categories and targeting options.
It is hard to name a more impactful sports beverage in our lifetime than Gatorade and it is also hard to name a ‘hotter’ social media platform right now, not named TikTok. These two giants embody the summer dream – stay hydrated and create cool content.