Article Archive by Chuck Forbes


January 22 2024

SEO Priorities & Tips for AI in Organic Search

by Chuck Forbes

It is likely that your list of SEO priorities have grown, especially over the past 24 months as search engines have introduced new ranking factors along with the increasing use of artificial intelligence. Here is a quick graphic of SEO priorities that your marketing team needs to address to be competitive in 2024:

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January 19 2024

How To Measure ROI from Influencer Marketing Campaigns

by Chuck Forbes

Influencer marketing is a very powerful asset for marketers because it sells through trust and a connection already established. The right influencer spreading the word about your brand can yield very profitable results. However, the same reason it is so powerful is also why it is harder to track and quantify results. The factors that can impact a buyers purchasing decision from an influencer marketing campaign are vast, but if we are investing in it, then we must be able to quantify the impact.

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January 15 2024

The Rise of LinkedIn Advertising

by Chuck Forbes

Where to place your advertising dollars should be a constant conversation for any digital marketing team. Staying up-to-date on what is happening across advertising platforms is key, but not for just technical updates by the platform, but also user sentiment and behavior. Where there is a “winner” there could also be a platform that is on the decline. Deciding how that impacts your advertising strategy is not a one size fits all approach.

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