Article Archive by Chuck Forbes


January 11 2024

10 Pros of Programmatic Advertising

by Chuck Forbes

Programmatic advertising is advertising that has a strategy reliant on technology to buy and sell the ad space. While your advertising team creates copy and the creative, ultimately the programmatic algorithm where you are running ads will determine when and where to place your ad. Programmatic advertising was created to focus on two factors: efficiency and precision. If you are not currently running programmatic advertising, here are the top 10 “pros” this ad unit can provide:

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December 22 2023

Don’t Forget About Your (YouTube) Shorts!

by Chuck Forbes

We are all guilty of opening up TikTok or Instagram with the intention of spending a few minutes checking out the latest content in our feed, only to have hours fly by as we wonder how we got down the rabbit hole of engaging videos and missed our normal bedtime. Part of that reason is due to advertisers. Most video ads are created so well they are seamless in our viewing experience, and social media platforms have continued to make video content a priority.

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December 20 2023

Your Robots.txt File and Why Frequent SEO Audits Are Crucial

by Chuck Forbes

I have had the opportunity to work with many clients during my tenure at MoreVisibility, and no matter the client or goal, our team has succeeded because we all have a passion for finding out the “why” within digital marketing strategies. I was discussing SEO strategy with a client, more specifically “why” some of their organic rankings took a hit. With the help from our SEO experts and hearing what the client was seeing within their reporting, we were able to pinpoint a major flaw on their site where the robots.txt file was not properly placed. I thought this was a great example to share, not only for the knowledge of how to use a robots.txt file, but also to shed light on the importance of frequent SEO audits. Too often SEO site audits are put on the backburner because SEO rankings can take longer to optimize for than paid advertising. Naturally, if a company is looking to show results fast, optimizing their paid advertising strategy can be where most of the time is spent. Here is a refresher on robots.txt files and some great tips on how thinking about SEO differently can lead to a more stable auditing calendar for your team.

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