Article Archive by Chuck Forbes


December 14 2023

Optimizing Content for Natural Language Queries

by Chuck Forbes

Voice search queries often differ from traditional text-based searches. Users tend to frame voice searches in a more conversational and natural manner. Therefore, it’s crucial to create content that aligns with how people speak. When doing this, you will likely need to focus on long-tail keywords and phrases that mimic the way your audience might verbally express their queries.

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December 11 2023

Conversational Marketing Strategy is Key

by Chuck Forbes

Conversational marketing strategy puts a priority on real-time connections between the business and the customer or client. Examples you see on websites are chatbots, social media message automations, live chats and answers that include resources from a specific customer question. The art of conversational marketing is not about being efficient, but about being memorable. If you are memorable to your customer, you were probably efficient in answering their questions, but also left other positive impressions through your dialogue and website technology behind the scenes. If your business utilizes conversational marketing, here are some great tips to keep in mind:

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July 27 2022

‘Best of’ Content Takes Over Google

by Chuck Forbes

Search engine optimization is an ongoing practice that every ecommerce brand should engage in, but it is important to remember the user will always be king. Without anyone searching, you have no chance of showing up. In addition to that, when users change their search behavior, it can change your SEO strategy.

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