You’ve decided to make video part of your digital footprint. That’s great!
OK, so tell us more. What are the topics of those videos going to be? What ideas do you have so far? Oh … really? You haven’t been able to think of any yet? You’re not even sure where to start?
Don’t worry; we can help. Although coming up with video content ideas off the top of your head can be difficult, there are tools that your brand can use to give an idea of what the best types of topics might be for your audience.Read More
In March, two new live streaming apps debuted to almost instantaneous success: Meerkat and Periscope.
Meerkat launched at SXSW in Austin, Texas, and quickly had celebrities like Ashton Kutcher, Madonna, and Shaquille O’Neal as notable users. Less than two weeks after, Twitter announced that it had acquired Periscope and released the app a short while later.
Although there’s already been considerable debate over which platform will eventually “win,” one thing is for certain: The rise of Periscope and Meerkat has made live streaming easier than ever before. And, as such, these apps provide an excellent way to introduce video into your digital marketing strategy.
Before considering whether or not Periscope or Meerkat is right for your brand, though, it’s important to understand the features of each.Read More
You’ve probably heard the term “user-generated content” before, but what exactly does that mean?
User-generated content is loosely defined as any material used by a brand on its website or social media platforms that is produced by users of that brand. If you are active in social media, you’ve likely heard this term used or even considered using user-generated content as part of a social campaign at some point. 
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