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Article Archive by Charlie Crespo


February 26 2015

Before You Start Blogging, Consider These Tips to Create Content Users Want

by Charlie Crespo

blog-content-tipsWhen you first start blogging, it can be easy to put the cart before the horse. In other words, it’s not uncommon for bloggers to be concerned primarily with optimizing their content before they get to the actual content creation. Unfortunately, following that process won’t get you where you want to go. While you will want to optimize the content on your blog for more visibility (pun intended), your initial concern should be the quality of content.

After all, you should always write for users first and search engines second. If your content is poor, it doesn’t matter how optimized it is. Users won’t have any reason to seek it out.

Use these blog content tips to write posts that users will want to read, share and subscribe to:Read More

February 19 2015

The Dos and Don’ts of Writing for Your Audience

by Charlie Crespo

When writing any type of content, it’s vital to do so with a specific audience in mind. Without taking this initial step, it’s likely that whatever you end up producing will not be nearly as effective as it could have been. This post will address some common mistakes writers make when writing for a specific audience and some easy ways to correct those issues.Read More

February 12 2015

Understanding Different Types of Social Media Management Tools

by Charlie Crespo

social-media-marketing-toolsTrust us; we feel your pain. As a marketer, you’re busy in a number of different areas, one of which is almost certainly social media. Within your social media umbrella, you’re likely running several campaigns, with each campaign utilizing separate platforms. It’s easy for things to get out of control.

Due to that, it’s crucial to find ways that can make running distinct campaigns as efficient as possible. One technique to achieve this efficiency is to use social media marketing tools. Once you discover social media marketing tools that work for you, you’ll look back on the days before you had them in your arsenal and wonder how you ever got by without them. Before choosing specific tools however, it’s important to understand the different categories of tools that are out there and how each can be helpful.

In this post, we’ll discuss three different categories of social media management tools and their advantages. In addition, we will provide a few specific examples from each category that you can test.Read More

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