Covid-19: Valuable Marketing Resources and Information.

Article Archive by Charlie Crespo


February 12 2015

The Latest Google Knowledge Graph Update May Lead to a Decrease in Traffic for Health Content Publishers

by Charlie Crespo

These days, we all follow the same process when we notice something wrong with our health. Before we decide whether we need to check in with a doctor, we Google whether that sinus congestion is only due to allergies or if it might be a sign of the dreaded flu.

If you’re reading this and saying to yourself, “I never Google health information,” you might be right. According to Google, however, you’re one of the few, as one in 20 Google searches are for health-related details.

If you are a publisher of health related content, this can be very impactful. You may be receiving organic traffic from users who are performing these health-related searches. Read More

February 3 2015

Did Facebook Overshadow Twitter at the Super Bowl?

by Charlie Crespo

super-bowl-twitterOn February 1, you, like almost every other American, were probably glued to your seat watching Super Bowl XLIX between the Seattle Seahawks and New England Patriots. Although there’s no way you missed any of the action on the field, especially the game-winning interception by Malcolm Butler of the New England Patriots, you may have not noticed an equally compelling match happening at the same time.

Unlike the Super Bowl though, this event wasn’t about physical competition. Rather, this contest saw two heavyweights of social media, Facebook and Twitter, squaring off. On Super Bowl Sunday, Facebook used two relatively new strategies in an attempt to encroach on Twitter’s status as the most popular real-time social network.Read More

© 2020 MoreVisibility. All rights reserved.