Article Archive by Charlie Scholz


March 28 2019

Facebook’s Relevance Score Metric is Being Replaced and Improved Upon

by Charlie Scholz

Facebook announced earlier this month that they are going to retire the relevance score metric and replace it with three new ad relevance diagnostics metrics. The three new metrics will measure relevance more granularly across three separate dimensions.

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February 28 2019

Google Ads’ Average Position Metric Is Going Away

by Charlie Scholz

Average Position has often been used as the source of truth in evaluating where ads are showing or the level of competition for any given campaign, ad group, ad or keyword. While this has been useful over the years, Google Ads is going to sunset this metric and replace with new metrics that were created to give a clearer view of how prominent your ad is on search results.

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February 8 2019

Dynamic Creative Now in Google Display with Responsive Display Ads

by Charlie Scholz

Like Responsive Search Ads in Google Search, there is now a display ad format that takes the AI learning and dynamic features of RSA into display efforts. This newer ad format is appropriately named Responsive Display Ads.

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