Article Archive by Charlie Scholz


January 17 2019

New Google Ads Device Target – TV Screens

by Charlie Scholz

Campaign device targeting and bid adjustments are nothing new to the Google Ads platform. However, there is a new placement that is now given the same targeting treatment as Desktop, Mobile and Tablet… TV Screens.

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October 11 2018

Facebook Household Income Targeting is Now Available

by Charlie Scholz

Earlier this year, we shared Facebook’s decision to remove net worth and income level targeting from targeting options in the Business Manager for Advertisers. This removal of audiences that utilized third-party data, along with many other changes, was part of Facebook’s response to privacy concerns raised over recent years. However, the social media platform has now provided a new way to utilize income level targeting once again.

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September 28 2018

The Three, Core Ad Units Available on Amazon Marketing Services

by Charlie Scholz

For businesses looking to grow revenue from their product catalog, Amazon should not be ignored. Once a business is approved as a vendor or seller, Amazon Marketing Services has three core ad units available. Each is detailed below, along with availability of the ad type for Amazon Vendors and Sellers (details on vendor and sellers available here).

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