Article Archive by Charlie Scholz


July 31 2018

The Difference Between Amazon Vendors and Sellers

by Charlie Scholz

By now, we all know that when it comes to eCommerce, Amazon is king. As either an Amazon Vendor or an Amazon Seller, Brands can reach consumers 24/7 with the right advertising strategy. However, a common question we receive is “what is the difference between a Vendor and Seller?” or “How do I know what my company is eligible to become on Amazon?”.

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July 5 2018

Facebook is Retiring Income Level and Net Worth Targeting

by Charlie Scholz

As a result of third-party data mishandling and GDPR regulations, Facebook has been discontinuing the use of select third party data as a targeting source for advertisers.

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November 6 2017

Import Google Merchant Center Feeds Into Bing

by Charlie Scholz

Through 2017, Bing has done a stellar job of releasing new products that allow advertisers to directly import campaigns from Google AdWords, as well as some unique features to their platform. My colleague, Jill, recently outlined some of their latest releases in her blog post.

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