Earlier this year we made predictions on the changes coming to the social media landscape in 2016. One platform we’ve had a keen eye on is Twitter. Given its slow growth compared to other major social networks, we were anticipating some changes. With the return of co-founder Jack Dorsey as CEO, many have wondered which direction the company might be headed.
Instagram recently announced that they will be introducing an algorithm to the platform. The fast-growing photo sharing app has quickly surpassed 400 million monthly average users. However, the company claims that the average user misses up to 70% of the content shared by those they follow.
2015 was a peculiar year for social media. Google changed Google+, Twitter recognized it needed some changes, and marketers (finally) began to accept the decline in Facebook’s organic reach. Though we can never be sure what the future may hold, here are some observations and predictions to keep in mind for 2016.Read More
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