Content is king, everybody knows that. Therefore, marketers produce a large amount of content. And who could blame them? Search engines place a high importance on content, and perhaps more importantly, people love to consume it. So how then, can you make sure your content is noticed when everyone else is producing as much, if not more, content at the same time?
Not only must you be in the right channel for your target audience, the content you’re using to tell your story must stand out. A great way to ensure this is through the use of images.Read More
Earlier this month, Twitter announced that profiles were getting a facelift. They first rolled out the new design to a handful of accounts, including the profiles for movie star Zac Efron and boxer Floyd Mayweather. Now, the new profiles are available to everyone. Before you switch, it’s important to make sure that you have the brand assets in place to ensure your profile will appear correctly within the new layout.Read More