Article Archive by Christina Fournier


March 19 2015

3 Ways to Use Google AdWords to Promote Your Mobile App

by Christina Fournier

Gartner recently estimated that “by 2017, mobile apps will be downloaded more than 268 billion times, generating revenue of more than $77 billion and making apps one of the most popular computing tools for users across the globe.” Yes, $77 billion. That’s not a small chunk of change.

In a crowded marketplace, it can be difficult to showcase your app and attract new users. According to Google’s numbers, 60% of apps available are never installed, and of the ones that are installed, 80% are only opened once.

So in our always-connected, multi-screen world, how can you get a piece of the mobile app action? Consider allotting a portion of your mobile budget for Google AdWords. Google recently introduced a new set of advertising solutions specifically designed to help advertisers reach their app-related goals, like downloads, re-engagement and in-app purchases.Read More

February 24 2015

Learn Straight from the Experts – Google Workshop Returns to Ft. Lauderdale March 4, 2015

by Christina Fournier

MV Workshop Mar4In an ever-changing and competitive online landscape, it can seem difficult to always stay on top of the best practices and trends of interactive marketing. But, luckily for South Florida online marketers, we’re bringing the latest information to you. MoreVisibility has partnered with Google for the 4th time to present our Advanced Tactics for AdWords, Analytics and SEO workshop on Wednesday, March 4 in Fort Lauderdale, FL.Read More

February 23 2015

MoreVisibility & Google Bring Advanced Tactics for AdWords and SEO Workshop to Ft. Lauderdale March 4, 2015

by Christina Fournier

You already know the value of a well-executed online marketing campaign. You also know that a successful campaign varies from business to business and goal to goal. But, how do you define what is successful so that you can replicate and build upon that success? Analytics!Read More

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