Late last month, Google initiated the latest string of updates to its algorithm. Code-named “Panda 3.3”, there were a slew of revisions to the way Google interprets data on a website because, according to Google, they want to be “more accurate and more sensitive to recent changes on the web.”
The major updates to Google’s algorithm include:
These changes, as usual, simply reinforce standard SEO best practices. Page elements, such as optimized and interesting content, clean web coding and geo-targeting will only help to improve user experience and your website’s overall search performance in the long run.
There are multitudes of ways to optimize your content for SEO purposes. You perform the necessary due diligence by thinking up a theme for each page on your site and then researching potential keyphrases that represents each theme. That’s only the first part, however. It is then the job of the web writer to apply what has been researched to the actual page; you may have the most optimal keyphrases possible, but they are useless unless the content is constructed in a manner that will engage the reader and the search engines. The search algorithms are so advanced nowadays that they are able to determine the quality of the textual content that is applied to the pages of your website. Listed below are several ways to make your site’s content “pop” for the site visitor and potentially enhance their performance in search:
One of the fundamentals for constructing a website with SEO in mind is ensuring that all of the pages for the site are accessible to both the site’s visitors and the search engines in as concise a path as possible. Internal link structure is an important factor in determining a site’s performance in the search engine results pages. The faster a search spider can access all of your pages mitigates server latency and will make sure your most important pages are served in search results. Also, by linking explicitly to all of your top level, category and service level pages, you are alerting the search engines to their relative importance on the site.
If using less SEO friendly coding elements is something you just can not avoid (because of CMS constraints or the website architecture is not conducive to coding manipulation), web developers can always make certain that their site’s pages are also accessible via the internal, html sitemap page, the external XML Sitemap pages and footer navigation.
If you want to analyze the internal links on your site, Google Webmaster Tools has a section that will let you view how it sees these links and how many other links from your site are pointing to them. From the Webmaster Tools dashboard go to: Your site on the web>>Internal links. This will list the pages on your site (listed underneath the “Target Pages” column”), along with the associated count of links Google has found to be pointing to them: