Article Archive by David Saenz


June 27 2019

Grow with Google NYC Event – Maximizing Your Google Grants Account

by David Saenz

MoreVisibility has over 5+ years managing successful Google Ads Grant accounts across multiple verticals. This past week I had the pleasure of visiting the Grow With Google NYC Office where I attended a workshop learning the latest and greatest on maximizing these unique accounts. (Google provides $10,000 of free a Google Ads spend to registered non-profits. You can see if you are eligible here.) Here are 5 key takeaways from the event.

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March 14 2019

Pinterest Advertising Options: A Simple Guide to Set You Up For Success

by David Saenz

You can’t have a conversation about image search without talking about Pinterest. In 2019, Pinterest has secured a strong foothold in the rankings of top digital properties scoring 21 out of 50 in Comscore’s Top 50 Multi-Platform Properties. According to Comscore’s latest rankings, Pinterest reaches more monthly unique users than the likes of LinkedIn, Netflix, Yelp and Spotify.

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November 5 2018

Enhance Your Targeting With Google Ads Detailed Demographics

by David Saenz

Launched earlier this year, detailed demographics is a new set of targeting parameters to fine tune Google Ads Campaigns. Some of the additional parameters include parental status, marital status, education, and home ownership status.

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