Article Archive by Danielle Leitch


July 27 2023

GA4: Considerations for Healthcare Marketers

by Danielle Leitch

GA4, or Google Analytics 4, is the latest version of Google’s web analytics platform. Effective July 1, 2023, the current version of GA (Universal Analytics) will sunset requiring everyone to use the latest and greatest from Google– except for the paid model of GA, 360.  While GA4 has several benefits for healthcare marketers, there are also some potential concerns that have recently been raised. Keep in mind, most of those concerns would be similar with other well-known analytics programs, dramatically reducing the options (and data visibility) then available.

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March 21 2023

Webinar: GA4 Strategy & Setup for SEO

by Danielle Leitch

Calling all marketers! Google’s recent shift from Universal Analytics (UA) to GA4 is a game-changer for site analytics tracking. With UA being sunset on July 1st, it’s time to level up your marketing strategy with GA4.

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March 17 2022

GA-4 to Take Over, Universal Analytics to Sunset July 2023

by Danielle Leitch

As many of you know, Google has been working to build out the infrastructure for a new version of Google Analytics (known as Google Analytics 4 or GA4). This will be a replacement of the current version of Google Analytics most of you use (called Universal Analytics).

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