Covid-19: Valuable Marketing Resources and Information.

Article Archive by Danielle Leitch


June 18 2020

Are You Data Mining Search Query Reports?

by Danielle Leitch

Once you have confirmed an account sync between Google Ads and Google Analytics, and are using auto tagging for URLs, the Search Queries report will become a valuable data mining tool. This report is found within Google Analytics but is specific to the Google CPC traffic generated through Google Ads.

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May 4 2020

Get Ready for the Comeback

by Danielle Leitch

As Stay at Home orders begin to lift, your business will need to prepare to reopen. The first steps include internal planning focused on safety and wellness for employees and customers/clients (for brick and mortars and in-person business scenarios). The second step is clear communication with your customers, clients and prospects.

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April 22 2020

Facebook Offering Grants to Small Businesses

by Danielle Leitch

In an effort to help small businesses impacted by COVID-19, Facebook for Business recently announced they would be providing over 30,000 companies with cash grants totaling $100 million dollars. Small businesses, who have between 2-50 people and are located anywhere Facebook serves, can be eligible provided the company has served the community for one year or longer and uses the grant in a specified way.

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