In March, Google announced a program for how they would help our community, as well as small-medium businesses across the globe during the COVID-19 pandemic. Part of this included providing over $300 million in Google Ads credits to qualified businesses who advertised with Google during 2019.
In a nod toward the ever popular podcast movement, Twitter just announced a new feature they are rolling out called Voice Tweets. Currently this is only offered for iOS users (no word on Android yet) and not everyone has this functionality in their account yet. To see if your account has been activated for this, look for the new audio sound icon, next to the image carousal, as shown in the image below to the far left. Once you click on that, you will be live to voice record – illustrated in the middle image below.
Once you have confirmed an account sync between Google Ads and Google Analytics, and are using auto tagging for URLs, the Search Queries report will become a valuable data mining tool. This report is found within Google Analytics but is specific to the Google CPC traffic generated through Google Ads.