The driving force behind every business whether B2B or B2C is marketing and technology. Without it your business would be lost at sea in a vast ocean. But how does new technology benefit your business now and in the future? Big data along with artificial intelligence (AI) can offer your business insightful trends and ways to keep advancing ahead.
Unless you’ve been living under a rock, it’s hard to ignore the flurry of news surrounding this highly popular app. For anyone who’s spent even a short time on the TikTok app will attest, TikTok is downright addictive, and gaining incredible momentum. With over 1 billion monthly active users, it’s right on the heels of the mega popular Instagram that has 1.386 billion users. Keep in mind, it took Facebook and Instagram almost a decade to grow to that user base. Fascinating data, and in terms of a marketing tool, let’s go over some valuable reasons why you may want to use TikTok for business in 2022.