Article Archive by Fiorella Öxndal

May 1 2019

Moving from Last-Click to Position-Based Attribution Modeling

by Fiorella Öxndal

On the path to a conversion, a user may conduct multiple searches and interact with multiple ads from the same advertiser. Google Ads’ attribution models allow the advertiser to control how the “conversion credit” is split amongst the various searched keywords that participated in the conversion process.

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May 9 2017

“Not Secure” Warnings on Your Website

by Fiorella Alvarado

Web browsers make it very easy for a user to know if a webpage with a form (that includes password and credit card fields) is on a non-secure connection. The alert is meant to prevent users from entering sensitive information that could be compromised upon submit.

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November 19 2015

Why Do Events Matter?

by Fiorella Alvarado

In order to collect website data, Google Analytics Tracking Code (GATC) sends an “interaction” each time a user views a page on a tagged website. This baseline implementation, can provide immediate insights such as:

  • The number of users who began at the Homepage and flowed to the X Section of the website
  • Percentage of users who came to the website from paid advertising and submitted information to a lead-gen form
  • Which traffic source that leads to the most eNewsletter sign-ups
  • Blog posts with most views

However, in order for a website to present the right content to the right audience, a business needs to understand user interactions and flow through a website much more intimately.  Read More

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