Article Archive by Fiorella Öxndal

July 20 2020

Avoiding Analysis Paralysis in Uncertain Times

by Fiorella Öxndal

While organizations have to be able to pivot easily during these uncertain times, business must continue, and as a result you’re marketing. There are marketing tactics that you can and should ensure are getting attention at this time.

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May 1 2019

Moving from Last-Click to Position-Based Attribution Modeling

by Fiorella Öxndal

On the path to a conversion, a user may conduct multiple searches and interact with multiple ads from the same advertiser. Google Ads’ attribution models allow the advertiser to control how the “conversion credit” is split amongst the various searched keywords that participated in the conversion process.

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May 9 2017

“Not Secure” Warnings on Your Website

by Fiorella Alvarado

Web browsers make it very easy for a user to know if a webpage with a form (that includes password and credit card fields) is on a non-secure connection. The alert is meant to prevent users from entering sensitive information that could be compromised upon submit.

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