Article Archive by Garrett Astler

January 13 2016

Blockapocalypse – How Ad Blockers Are Beginning to Change the Web

by Garrett Astler

According to a recent study published by Digiday, the number of Internet users employing ad blockers rose by 41 percent over the last 12 months. In Q2 2015 alone, 16 million Americans blocked ads online. The amount of people beginning to use ad blockers has begun to unsettle the industry. How will this affect publishers, advertisers, and the user experience?Read More

November 4 2015

7 Factors that Affect Mobile Search Rankings

by Garrett Astler

Your site may be mobile-friendly, but how well does it rank in mobile search compared to desktop? Google data tells us more searches take place on mobile than on desktop in 10 countries, including the US and Japan. With so many searches occurring on mobile, it’s important to be aware of the differences between the mobile and desktop search landscape.

A recent study examining top-ranking pages in mobile search has identified important common factors among them. If you’re looking to boost your mobile rankings, this is what you should consider:Read More

April 13 2015

3 Reasons Why Video Needs to be Part of Your Digital Footprint

by Garrett Astler

If you’re serious about your digital marketing strategy, there are many reasons to include a video component. Whether creating original content or placing in-stream video ads, it’s time to drop in on the web video wave. Otherwise, you’re leaving value on the table.Read More

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