Welcome to the big leagues! The Analytics hot shots! If you are interested in this article it means you are asking yourself some fairly advanced web analytics questions and you should reward yourself with a pat on the back just for reading these lines. What is the difference between using Google Analytics Goals to measure a conversion versus using, let’s say, a Google AdWords Conversion Pixel? Asking this question suggests you are well on the way to becoming an analytics samurai!
Stop what you’re doing! There is a new feature release for Google Analytics and it is simply amazing. On September 2nd, 2016 Google officially announced the release of their automated insights tool, Analytics Assistant. The logic behind this new feature is for Google Analytics to work in the background to analyze the data in your reporting views and provide to you a summary of findings based on that analysis in the form of index card style notifications. Yes, you heard that right, Google Analytics is now helping you to report on and understand your data!
Often times, once Google Analytics has been installed on a website and begins collecting data, site owners, marketing teams, business owners, and anyone else with a stake in the website, begins to realize they want to know even more. They want to learn all they possibly can about their website traffic. You’ll know you’ve been bitten by the Data Bug when analyzing data, only generates more questions. As soon as we discover something insightful about traffic patterns, we want to know more and more.
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