Article Archive by Grant Marlowe


December 16 2015

Increase eCommerce Conversion Rates by Examining Cart Abandonment & Conversion Flow

by Grant Marlowe

With the holiday season around the corner we wanted to talk about the different ways to increase your ecommerce conversion rates, specifically centered on shopping cart abandonment and the conversion flow process. Initial questions to ask are:

  • How intuitive is the user flow?
  • Is there a clear prompt directing the user to the next step?
  • Is your checkout process optimized for mobile users?

You want the checkout process to be as streamlined as possible and to make sure there is no part of it which is broken. It never hurts to routinely go through the process from the user’s perspective in order to understand what they are experiencing and make sure everything is functioning as intended.Read More

December 1 2015

Are You Adding The GTM Container Snippet Correctly?

by Grant Marlowe

Google Tag Manager (GTM) is a great tool for easily adding marketing page tags to your site (especially if you have more than a few elements you would like to track). Once you have made the decision to take advantage of Google’s incredibly easy to use tag management platform, your next step will be to focus on the implementation. GTM saves time and resources when it comes to adding new tags to your pages, but none of this can be beneficial if you have not placed the container code in the correct place on your website.Read More

Posted in: Analytics

November 3 2015

Are Ghosts Visiting Your Website? Here’s How to Block Them

by Grant Marlowe

No, ghosts aren’t actually visiting your website. What they’re doing is going directly to the GA servers via the Measurement Protocol (a tool designed to help developers collect event data). Funny enough, as discussed here, they’re doing it to get your attention. This attention is undeserved, and can lead to a lot of wasted time trying to determine the “who” and the “why” of visits, referrals, or a sudden spike in traffic. Luckily, you can easily exclude these ghosts thereby improving the validity of your data.Read More

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