Article Archive by Harrison Mateika


January 31 2023

Why You Should Use BigQuery for Your GA4 Data

by Harrison Mateika

Before GA4, a connection from Google Analytics to BigQuery was only available for those that paid for the Analytics 360 version. However, with GA4, a free connector was made available to all users, allowing Google to open BigQuery to all businesses. Undoubtedly, this is a business-savvy move for Google, since it allows them to attain revenue from the cost of querying and storing data on the platform. However, despite the cost, this gives businesses the ability to access a phenomenal tool that can help them scale up their data analysis on their GA4 data should they have the specialized expertise available. Here are a few reasons why you should use BigQuery with your GA4 data.

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November 11 2022

Google Data Studio is Now Looker Studio: What Does this Mean?

by Harrison Mateika

On October 12th, Google announced that their flagship dashboard platform Data Studio will be rebranded as Looker Studio. This raises many questions, but the most immediate one is: what has changed?

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August 10 2022

Why You Need to Set Up GA4 Right Now

by Harrison Mateika

With Google announcing that they will be sunsetting Universal Analytics (GA3) in July of 2023 for the standard version and July of 2024 for the 360, it is now clear that businesses will need to make their migration to GA4 by that date. However, businesses that are not migrating to GA4 in the present are falling behind the pack.  Here are the broad reasons why your business should make this transition as soon as possible.

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