The holidays are just around the corner. Therefore, many will be writing out a list of gifts for loved ones (or perhaps Santa). GA4 users, on the other hand, likely have their own list of wishes that they would like to give to Santa Google this holiday season. As we all stare in wonderment at the brightest star in the night (or perhaps an Explore report on a computer screen), there are many wishes that many of us would like to see for GA4. Here are a few wishes that would definitely help to improve GA4:
In October, GA4 began rolling out a new calculated metrics feature. This feature will allow users with Administrator and Editor permissions to create metrics based on formulas utilizing other metrics. Once created, these calculated metrics are accessible in every place where reporting and custom metrics are available including in Reports, Explore, and the GA4 Data API (meaning that it should also be available to dashboard users as well). For a standard property, GA4 limits the number of calculated metrics to 5, while 360 properties get a limit of 50.
As Google is continuously shifting to the new GA4 paradigm they have been pushing integration to a product that many people are not familiar with. This product is BigQuery. BigQuery has been showing itself to become more and more central to Google’s web analytics strategy in the following ways: