Article Archive by Jill Goldstein


July 10 2024

Maximize Your Search Campaign Performance with Google’s New Query Matching Updates

by Jill Goldstein

Breakthroughs in AI are revolutionizing Google Search, offering advertisers enhanced ways to reach customers. Google’s continuous improvements to AI-powered broad match have led to a 10% increase in performance for advertisers using Smart Bidding in the last six months. To make these benefits more accessible, Google is introducing four key updates to query matching and brand controls.

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June 5 2024

Google Marketing Live 2024: A Quick List of Announcements to Get Excited For

by Jill Goldstein

This year’s Google Marketing Live was one for the books! A ton of great product announcements were made, all showcasing how AI is transforming every aspect of digital advertising. Below you’ll find a quick list of the announcements I was most excited about.

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May 15 2024

Google Admits to Tweaking Advertising Auctions for Revenue Goals

by Jill Goldstein

In September 2023, Google admitted to making frequent adjustments to the auctions it uses to sell search ads, resulting in increased costs for advertisers, sometimes up to 5% on average and even 10% for certain queries. Jerry Dischler, a Google Ad executive, revealed this during a federal antitrust trial, mentioning that Google typically doesn’t inform advertisers about these pricing changes.

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