Back in May, I gave you five reasons why you should be using YouTube advertising right now. The #1 reason was that people are consuming more content now than ever before. As a mom to a young toddler who’s working from home (WFH), I can tell you that my YouTube consumption has exponentially increased.
There is no doubt that the holiday shopping season will look different this year. COVID-19 has caused a major shift in how consumers purchase their everyday necessities, let alone retail items. Between safety concerns and store closures, there has been a shift to online buying. According to eMarketer, analysts predict approximately 150 million new shoppers worldwide will be buying online in 2020. What does this mean for the 2020 holiday season? How should you shift your marketing strategy to capture the increased search volume and make this your best holiday season yet? Let’s find out.