Always be testing. We say it time and time again. How often are you actually testing changes to your Google Ads campaigns? Did you know that there is a tool built right into the Google Ads interface that makes it extremely easy to run A/B tests? Introducing Drafts & Experiments.
Today more than ever, Search Engine Marketing (SEM) is one of the most effective ways to generate relevant, quality traffic to your website. It is the cornerstone of most Digital Marketing strategies and there’s a good reason why. It works! In this multi-part series, we will go through all the major components of SEM and touch on some tips along the way.