Article Archive by Jill Goldstein


May 6 2020

Five Reasons Why You Should Be Using YouTube Advertising Right Now

by Jill Goldstein

COVID-19 may have thrown a wrench in your advertising over the last few months, however, stay at home orders are beginning to lift. This means that businesses will be ramping back up and hungrier than ever to re-coup some of that lost time. Have you ever considered YouTube advertising but steered away because of cost or lack of content? Here are five reasons why NOW is the time to get those YouTube campaigns up and running.

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April 14 2020

Diaries of a Quarantined Campaign Manager

by Jill Goldstein

This is a crazy time. It’s as simple as that. Big picture: a million people across the globe are sick, some worse, and each week millions of people are losing their jobs. On a more personal perspective: I’m a wife, a mom of a beautiful 10-month-old baby boy, a campaign manager, newfound caregiver/teacher, newfound professional home cook, etc.

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September 23 2019

Monthly Budgets Now Available in Google Ads

by Jill Goldstein

Google has started to roll out a monthly budget feature in select Google Ads accounts. According to Google, this feature is a good fit for a business who “conducts monthly financial planning, or otherwise needs guaranteed, accurate monthly spend.” In my 10 years of managing campaigns, I’ve never come across a business that didn’t have a need for accurate monthly spending, so this is surely a great option for most businesses. When you think of it, it’s incredible that it took Google nearly 20 years to introduce a monthly budgeting option. All that being said, let’s take a closer look at monthly budgeting, and how exactly it works.

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