Article Archive by Jill Goldstein


March 27 2019

New Targeting Capabilities in LinkedIn Ads

by Jill Goldstein

LinkedIn recently announced new ways to increase the scale and ROI of LinkedIn advertising efforts with new targeting features – the integration of Microsoft Bing search data to interest targeting, lookalike audiences and audience templates.

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August 21 2018

Local Conversion Actions

by Jill Goldstein

For those of you with brick and mortar stores (and using Google My Business listings), you may have recently noticed some additions in your conversion actions. Local conversion actions (below) count actions (such as directions clicks or click to calls) that are specific to an advertiser’s physical location either during or after interacting with their ad.

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July 30 2018

The Importance of Bidding on Brand Keywords

by Jill Goldstein

To bid or not to bid, that is the question…

If I had a dollar for every client who objected to, or at least questioned the reason for bidding on brand keywords, I would be one rich woman! As of late, I’ve had this conversation with a variety of clients. The main argument of course is, “why should I pay to show on my branded terms when I rank first organically?” There are many reasons why you should be in the top paid slot on the SERPs for brand searches, however today I’m going to focus on the most important one.

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