Today more than ever, Search Engine Marketing (SEM) is one of the most effective ways to generate relevant, quality traffic to your website. It is the cornerstone of most Digital Marketing strategies and there’s a good reason why. It works! In this multi-part series, we will go through all the major components of SEM and touch on some tips along the way.
Back in May, I gave you five reasons why you should be using YouTube advertising right now. The #1 reason was that people are consuming more content now than ever before. As a mom to a young toddler who’s working from home (WFH), I can tell you that my YouTube consumption has exponentially increased.