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Article Archive by Jill Goldstein

August 24 2016

Making Data Great Again: RLSA Edition

by Jill Goldstein

The Google AdWords platform provides very good data. It’s enough to determine how your ads are performing, what’s working and what can be improved. But what if I told you that there was one simple change that can make your data not just good, but great? This simple change will open doors… rather, break down walls, to increased optimization opportunities and conversion potential. And guess what? It won’t cost you a thing.

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April 27 2016

Bing Ads Announces Callout Extensions & Review Extensions

by Jill Goldstein

Ad extensions provide a wonderful way to gain valuable real estate on the SERP’s. In addition, they can help improve click through rates (CTR) (by 10% on average), which has a direct impact on your quality scores, which can therefore help lower cost per click (CPC).

This week, Bing Ads announced two new call extensions to boost CTR and help gain trust among your potential customers. Callout Extensions and Review Extensions.

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