In an effort to evolve within the ever-changing digital marketing landscape, Microsoft announced on Monday, April 29th, that they have changed the name of Bing Ads to Microsoft Advertising. The name change was announced on Microsoft’s blog.
On Monday Google announced that they will soon be rolling out an update to their call-only ads by allowing advertisers to use up-to two 30-character headlines. In addition to the ad headline, Google will be increasing the maximum character length of the description line from 80 to 90 characters.
If you noticed a shift in your organic search rankings on Google over the past week, you are not alone. Many websites reported changes in their organic rankings, some good and some negative. Google has confirmed the reason for these changes; a core algorithm update to Google’s search engine.
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