In an increasingly digital marketplace, it seems every business has jumped on the corporate blog bandwagon.
Some companies are clearly excelling at this and developing a following, and reaping the benefits of blogging. Others, for no lack of good intentions or enthusiasm, are not so successful in this space. If you are in the latter category, you are not alone.
While it’s common for companies to use their current employees for blogging, it can bring mixed results, for a couple of reasons. What these companies save using internal resources can end up costing them in terms of blog content quality, readership, respectability and results.Read More
When you think about brand advocacy, your repeat, faithful customers who are vocal about their loyalty, probably come to mind.
But have you considered that you may be sharing a coffee machine with some of your biggest, most loyal fans? You know, the ones who live and work with your brand forty-plus hours a week, and have your logo printed across their pay check.
That’s right – many of your employees probably share your enthusiasm for what your company does and what it stands for. It’s probably what attracted them to work for your organization in the first place. Read More
Social media has been around long enough now that most of us have experienced that awkward moment when we receive an unwanted Facebook invitation from a colleague or even a superior at work. It’s a classic lose-lose scenario – accepting the invitation can mean a loss of privacy, while a friendship decline can send the wrong message, and carry its own negative ramifications.Read More