While many people look forward to summer as a time to relax and slow down, Google wants you to speed up … your web pages.
About 6 months ago, Google pre-emptively told webmasters that in July 2018 it would update its ranking factors to consider mobile page speed in the mobile search index. That change rolled out July 9, 2018, and, although it only reportedly impacts the most sluggish web pages, it’s definitely worth it to assess your own pages’ speeds and craft a plan for improvement (if you need one).
The Google Analytics Global Tag (GTAG.js) is a newer means of coding a website for Google Analytics data collection. As an added bonus, the tag seamlessly allows for both tracking AdWords and Google Analytics in one simple tag.
If you’re like many online marketers in the midst of a Website Redesign, your top focuses (not necessarily in this order) are: being on time, staying on budget, and achieving your design and website goals (improving on an existing website flaw or enabling new website features, for example). Except for the occasional acknowledgment that “we’re doing redirects” (albeit with or without a best practices strategy), one thing that rarely makes a marketer’s list of top priorities during a redesign is SEO. Read More
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