YouTube is nothing short of a cultural phenomenon: It is the second largest search engine (aside from Google itself) and a powerhouse among social media channels for usage and engagement with over 2 Billion logged-in users and 500 hours of video uploaded every minute. And these facts were true even before the Covid-19 Pandemic caused huge spikes in online video consumption. Today, people are turning to YouTube more than ever before in search of “step-by-step” instructions, “how tos”, “with me” videos, and more – YouTube is providing the education, the community, the “live” (virtual) events, and the socialization so many are craving in a physically distant world.
MoreVisibility is proud to partner with preeminent hospital systems throughout the United States creating and managing their Digital Marketing strategies and campaigns in order to serve a variety of public health needs. Now more than ever, finding participants for COVID-19 research and relief efforts is of paramount concern to these institutions and to the service their work can offer the entire world.
Our current social isolation, global pandemic circumstances are causing confusion for more than just the obvious (and most critical) reasons. After many marketers secured the essentials they personally needed, and established a safe work and living space for themselves and their families, their minds quickly turned to how their brands should respond and communicate at this unprecedented time.