In a previous post, we explored the use of Google Trends for keyword research and optimizing content. Google Trends provides data on popular topics and points of interest. Businesses can use Google Trends during market research to identify new opportunities and adjust their Digital Marketing strategy.
Our way of life and daily activity has radically changed; so have buying habits and formats. With social distancing guidelines enacted and the closure of most brick and mortar stores, digital buying has seen a significant uptick. Of course, much of that buying has been for “essential” products like food, but initial data shows that ecommerce sales are also happening in non-essential categories.
Since February, many categories have seen dramatic shifts in growth or decline as buying has transitioned to primarily Ecommerce and spending is occurring mostly for items that are seen as essential. To help retail businesses in making data-driven decisions, Google has released Rising Retail Categories. The new tool comes from Google’s platform, ThinkWithGoogle, which provides search trends, industry research and marketing insights.