The inability to predict what future impacts this pandemic will have, has many businesses bracing for major change. The potential for difficult times to linger within the coming months has also been speculated. During the last major period of uncertainty and difficulty in 2008, pulling back on marketing costs was typically the first change. Most businesses either went completely “dark” or cut back drastically on advertising spend. However, was this the best approach?
Having Google Trends in your arsenal when doing keyword research is a great way to keep up with shifting consumer interests and the content they prefer. Google Trends is a free tool that shows the relative popularity of a search query over a chosen period of time across Google Search, Shopping, Images, and YouTube. The tool also allows you to compare search queries and their trends in real time.
In recent weeks, many businesses have had to adapt their marketing strategies to meet the changes in consumer behavior and digital consumption. If you are considering the next step for your business’ marketing, consider these 4 categories of advertisers and tips to help you adjust your strategy: