Article Archive by Lauren Owens

Passive Content Generation: How to Get Customers to Leave Reviews

by Lauren Owens

Passive content, or user-generated content, has been all the rage in recent years, and there’s no better form of user-generated content than reviews. Product reviews are enormously helpful – and not just for your users. Pages with customer reviews can help improve the uniqueness of your content while also helping your product pages maintain their freshness – both important aspects for SEO. So, how do you encourage users to write reviews for your site?Read More

Coming Soon – Google Universal App Campaigns

by Lauren Owens

You’ll Soon Be Able to Promote Your Mobile App with Ease Using Google’s Universal App Campaigns

Mobile apps can be great for improving user experience and increasing customer loyalty. For this to happen, marketers have one big hurdle to overcome – getting users to download their apps. Luckily there’s a platform for that.

Announced last month, Google’s Universal App Campaigns will combine the power of Google’s various ad platforms, including AdMob, Google Play, AdWords, the Google Display Network (GDN) and YouTube into a single app promotion platform that promises to arm marketers with near-omniscient visibility, making it easier than ever to promote your mobile app on a variety of platforms.Read More

Tagging Links to Track Your Various Social Efforts

by Lauren Owens

Many clients ask why they should bother tagging their social media marketing links when Google Analytics “buckets” traffic from the social source. The answer is: you likely have a lot of different sources of traffic coming to you via the social channels – it’s helpful to segment to see which of your traffic is a result of your paid and social efforts, and which is the result of an “organic” share.

Here’s a breakdown of these different traffic sources:Read More