According to a recent Hitwise tweet, something unprecedented happened on December 25th, 2009. For the first time ever, Facebook topped Google as the most visited site on Christmas day. While you can argue that this means nothing other than that people are spending more time uploading pictures and updating their status, and less time browsing or shopping online, it is still a testament to the power of the ever-growing giant that is Facebook. Hitwise also claims that the term “Facebook” was the most searched term on Google in 2009.
This yuletide news is a great distraction from Facebook’s recent negative headlines regarding their new privacy settings. Facebook users were concerned when, earlier this month, after logging in were directed to a “transition tool” asking them to review their personal settings. While Facebook assures their users that this only gives everyone more personal control, some argue that all these changes are an attempt to get more Facebook content in the search engines.
In the end, it doesn’t appear that these recent updates are enough to cause any affect on the site’s ever-growing appeal.
Facebook has made several updates to their advertising platform over the past year in order to make their ads more appealing to users. These ads, called Engagement Ads, provide more features, like the option to “Become a Fan”.
Now they are offering a new option, “Friends of Connections”, which will let companies target their ads to users whose friends are fans of your page. Setting up the option requires just one additional step:
While the ability to see this feature in the ad is not new, the option for page owners to target just those friends of friends is. The thought behind the “Friends of Connections” targeting is that whatever one friend finds important on Facebook, their friends will as well. Not groundbreaking by any means, but definitely a great way to stand apart from other ads that are displayed to the user. This is an easy way to try and get more fans to your page directly from Facebook itself. In addition, because you are targeting your audience, you can help to increase the quality of traffic to you site from you Facebook campaigns.
Despite the recent announcement of a Yahoo-MSN search deal, Yahoo continues to make news with updates to their advertising platform. Now they have announced the addition of mobile ads for iPhones, iPod Touches, and Android phones.
The twist to this is that Yahoo did not imply that these ads would be compatible with any Windows Mobile Devices. So MSN was basically left off of this new Yahoo revenue stream… very interesting.
Finally, and more importantly, how does this affect current Yahoo advertisers? If you are currently running a campaign in Yahoo, your ads have been automatically set up to start running as of September 29th. 2009. For some businesses this is great, for others this may result in unqualified traffic. I would recommend anyone running a Yahoo Search Marketing campaign to check out your campaign settings now and monitor how these changes are affecting your overall results.
Only time will tell how much revenue this means to Yahoo and how much cost this means to the advertiser.