Article Archive by Lisa Hutt

November 26 2014

A/B Testing vs Multivariate Testing: When to Use Which Testing Method

by Lisa Hutt

The terms “A/B testing” and “multivariate testing” are often used interchangeably, but they are in fact different forms of testing and should be used for different purposes.Read More

November 12 2014

Conversion Optimization – 5 Steps Toward Higher Conversions

by Lisa Hutt

Do you want to save money, improve ROI, and run successful ads? Of course you do! One of the best ways to do this is to optimize your landing pages for conversions. And the best way to do that is through testing.

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