Article Archive by Marissa Dilione


February 12 2021

A Strategist’s Favorite Measurements in Google Analytics

by Marissa Dilione

As a Client Strategist, I find myself spending 50% of my time in Google Analytics analyzing the data to identify additional opportunities for my clients. There is so much to review and there is always something to learn from each unique metric. Below are a few of my favorite measurements that I look for when diving in.

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Posted in: Analytics

October 22 2020

What Makes A Great Client Relationship?

by Marissa Dilione

I manage a select grouping of clients here at MoreVisibility and want to share some insights on how we best help these organizations to accomplish their goals.

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August 10 2020

Introducing Instagram Reels

by Marissa Dilione

Since the pandemic struck earlier this year, TikTok is a platform many users of all ages started to engage with on a larger scale to create short video clips of enticing content. While TikTok has a vast audience of over 800 million active users worldwide, it was only a matter of time before another social platform adapted to provide a new way to use video in a similar format.

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