Article Archive by Marissa Mele

Rich Pins 101: Enhancing Your Pinboards with Pinterest Rich Pins

by Marissa Mele

If you’re on Pinterest but not using Rich Pins, you could be missing out. Rich Pins enable brands to include additional information about their images – including entire recipes, product pricing and availability, and location information – right inside their Pins. There are five types of Rich Pins: Place Pins, Article Pins, Product Pins, Recipe Pins, and Movie Pins.

Here’s a bit about each type of Rich Pin:Read More

Using Facebook’s Updated Tagging Feature to Increase Your Brand’s Exposure

by Marissa Mele

Tagging profiles or pages in Facebook isn’t a new concept, but thanks to a recent announcement by Facebook, those tagged posts could now appear in the feeds of customers that don’t currently follow you.

If you are unfamiliar with tagging, it is process where you put an “@” sign in front of the name of a person’s profile or a brand’s page. When you add that magical “@” sign, it creates a link in the post to the Facebook profile or page’s Timeline. In the case of an individual profile, your post could appear on their actual Timeline depending on their privacy settings (this could require moderation by the profile owner or it could automatically be added based on the privacy settings they have selected).

One of the big benefits of tagging is that the person or page that is tagged will get a notification that you tagged them in a post. If you are trying to connect with an influencer or prospective client, using the tagging feature can make them aware of your brand without you having to be overly pushy. Not only are you giving that influencer a virtual high-five by sharing their content, you are also creating a hyperlink between your post and their page or profile; thusly, helping raise their brand awareness as well. It is a win-win for both parties.Read More

Forget What You’ve Heard… Social Media is About Building Relationships

by Marissa Mele

It’s easy to get caught up in all the hoopla surrounding social media marketing. Things like monitoring the changes in Facebook’s EdgeRank or Pinterest’s ever-changing contest rules can be overwhelming. But social media isn’t about rules, trends or even posts. It’s about people.

As such, any social media marketing strategy that doesn’t put your customers first misses the point.

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