Article Archive by Marissa Mele


February 14 2014

3 Tools for Creating Stunning Social Media Images

by Marissa Mele

Every marketer knows that visual posts receive more engagement. In fact, there is evidence that people will make quicker purchasing decisions when a promotion includes an image. Makes sense right? Think about how many images have been shared about the #SochiOlympics. We can live vicariously through athletes, journalists and correspondents and we prefer to do it through viewing pictures over reading articles and interviews.

One of the biggest roadblocks to having a visually appealing social profile is access to a graphic designer or the resources to hire one. So, how can you start adding more visuals to your social profiles if you don’t have an in-house designer? The answer is simple, with online image creation tools. Read More

February 6 2014

5 Ways to Harness the Power of Brand Advocates

by Marissa Mele

Last week, we outlined how you can identify your brand advocates. Now that you’ve found them, how do you harness the power of brand advocacy and grow an army of brand advocates? In a word, engagement. Here are 5 great ways to engage your brand advocates:

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January 29 2014

Identifying Brand Advocates for Social Supremacy

by Marissa Mele

Engagement was the buzzword of 2013, so what will be the buzzword for 2014? I believe that word will be “advocacy.” We all know how important customer reviews and recommendations are to compelling people to make a purchase. This is because positive reviews help to build confidence in your brand and your products. So how do you get more positivity on the web? Through brand advocates.

Over the last few years, we have all heard about the importance of growing relationships with brand advocates – the people who speak positively about your brand, and share your content on social media. In fact, it’s been found that offers or promotions shared by social media advocates convert at a much higher rate.

So how do you identify your potential brand advocates?

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