Article Archive by Marissa Mele


January 22 2014

How to Create & Edit YouTube Annotations

by Marissa Mele

YouTube annotations allow a video creator to layer text, links and hotspots over their video. These help to supplement information in the video by adding information, make the video interactive and enable engagement with the viewer.

Here’s how to create and edit annotations:

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January 15 2014

Using Pinterest Group Boards to Grow Your Audience, Discover Brand Advocates & More

by Marissa Mele

So you created a Pinterest profile for your brand. You’ve been pinning, adding new boards and repining images from influencers, but you still aren’t seeing enough results. Maybe your boss is even saying, “Do you still think Pinterest is the right channel for us?” Before you throw in the towel or send your Pinterest profile out on an ice floe, why not try to get some real engagement happening. It’s time for you to take advantage of Pinterest’s Group Boards.

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January 9 2014

The Dos & Don’ts of YouTube Annotations

by Marissa Mele

Adding annotations to your YouTube videos is a great way to highlight certain sections of your video and to display calls-to-action so people can watch your other videos, view your branded YouTube channel or video playlist and/or subscribe to your channel.

It’s important to remember to not overuse annotations and to ensure they fit seamlessly with the video. YouTube suggests the following advanced tips when using annotations:

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