Article Archive by Max Braglia


September 29 2021

Google is Making its Ad Experience More Transparent

by Max Braglia

Google announced a few days ago that it is giving users more transparency into their ad experience by enhancing ad disclosures with its new “advertiser pages” feature. People can access these disclosures in Google’s new “About this ad” menu to see the ads a specific verified advertiser has run over the past 30 days.

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February 15 2021

Google Ads to Phase Out Broad Match Modifier

by Max Braglia

Google announced this week an update to Google Ads’ matching behavior of phrase and broad match modifier (BMM) keywords. This change, which will start rolling out in two weeks, is potentially a major change for paid search advertisers.

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September 10 2020

Google Ads Reduces Visibility in Search Terms Report

by Max Braglia

The Google Ads Keyword Search Terms report is a valuable tool that paid keyword search advertisers use often as a way to determine if the keywords that are triggering ads to show in are effective in driving qualified traffic to their website.

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