Article Archive by Max Braglia


December 31 2014

Expert AdWords Bid Strategies for Driving ROI and Building Brand Awareness

by Max Braglia

As with any ad platform, marketers fail and succeed in AdWords based on the strength of their strategies. Bid strategies in AdWords should begin with your specific needs, goals, and budget. Depending on what your needs are, there are two main bid strategies in AdWords – one that optimizes for ROI and one that optimizes for branding.

In this post, we’ll look at both strategies and some specific bidding tactics that can be deployed with each strategy.Read More

October 21 2014

Use AdWords ‘Similar Audiences’ to Find New and Qualified Consumers

by Max Braglia

Google AdWords “Similar Audiences” is an efficient and cost effective way to find new qualified consumers who share the same interests as your existing remarketing audience. If you think about it, this makes perfect sense: your remarketing list is made of users who visited your website, are familiar with your brand and products, and (generally) have the characteristics of your ideal customer.

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September 2 2014

How Google’s Close Variant Matching Change Will Affect Your Search Campaigns

by Max Braglia

In August, Google announced that AdWords advertisers can no longer disable “close variant matching” to all phrases and exact match keywords. Simply said, “true,” exact or phrase match is no longer going to be possible. Advertisers should take action in order to optimize their campaigns with this new reality in mind.

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