Covid-19: Valuable Marketing Resources and Information.

Article Archive by Max Braglia


February 18 2015

Automate Remarketing List Optimization With “Smart Lists”

by Max Braglia

Retargeted consumers are 70% more likely to complete a purchase as compared to non-retargeted consumers. But remarketing is not only about conversions; in fact, it is an extremely cost effective way of building brand awareness. Simply put, remarketing is a “must-do” in your interactive advertising efforts.

One very effective way to leverage Google Analytics data to target users who are most likely to convert when they come back to a site is to use “Smart Lists”. In the words of Google, “a Smart List is a remarketing audience that Google Analytics generates to maximize your conversions.”Read More

December 31 2014

Expert AdWords Bid Strategies for Driving ROI and Building Brand Awareness

by Max Braglia

As with any ad platform, marketers fail and succeed in AdWords based on the strength of their strategies. Bid strategies in AdWords should begin with your specific needs, goals, and budget. Depending on what your needs are, there are two main bid strategies in AdWords – one that optimizes for ROI and one that optimizes for branding.

In this post, we’ll look at both strategies and some specific bidding tactics that can be deployed with each strategy.Read More

October 21 2014

Use AdWords ‘Similar Audiences’ to Find New and Qualified Consumers

by Max Braglia

Google AdWords “Similar Audiences” is an efficient and cost effective way to find new qualified consumers who share the same interests as your existing remarketing audience. If you think about it, this makes perfect sense: your remarketing list is made of users who visited your website, are familiar with your brand and products, and (generally) have the characteristics of your ideal customer.

Read More

© 2020 MoreVisibility. All rights reserved.