Google AdWords “Similar Audiences” is an efficient and cost effective way to find new qualified consumers who share the same interests as your existing remarketing audience. If you think about it, this makes perfect sense: your remarketing list is made of users who visited your website, are familiar with your brand and products, and (generally) have the characteristics of your ideal customer.
In August, Google announced that AdWords advertisers can no longer disable “close variant matching” to all phrases and exact match keywords. Simply said, “true,” exact or phrase match is no longer going to be possible. Advertisers should take action in order to optimize their campaigns with this new reality in mind.
Early last week, Google rolled out “product ratings” on shopping campaigns. This new ad extension will help shoppers find product reviews right at that critical moment when they’re making a purchase decision.Read More